The NewJeans controversy began when Min Hee-jin, former CEO of ADOR, accused HYBE of breaking their promise to debut NewJeans as their first girl group. Instead, HYBE debuted LE SSERAFIM first. Min filed an injunction, and the court ruled in her favor, effectively banning NewJeans from independent activities.
2. Independent Actions and Legal Boundaries
NewJeans emphasized that their decisions were self-made via live broadcasts and international media. However, after the court ruling, legal disputes continued, especially due to unauthorized merchandise sold under the NewJeans name.
Despite their efforts to distance themselves from the label, the law remained a major obstacle to their autonomy.
3. Political Involvement and Fan Division
Member Hanni appeared in a National Assembly hearing claiming workplace bullying, which was not legally acknowledged. From this point on, NewJeans was no longer seen as just victims but as active participants in the conflict. The fanbase started splitting, and some members faced serious personal attacks.
4. Min Hee-jin’s Silence and Worsening Suspicions
Min Hee-jin initially communicated actively through press conferences and media, but went silent after Dispatch’s exposé. The report claimed she had prior knowledge or involvement in key actions by the members, including their live streams and political appearances.
Min has not offered clear rebuttals, which has led to more public doubt.
5. Current Status and Strategic Decision Ahead
The main lawsuit is only just beginning, and a verdict is expected in 2–3 years. This long legal process could lead to image damage and missed opportunities for NewJeans.
Though they continue to share their side through international media, the Korean public is relying on legal judgments for clarity. Now, NewJeans must choose whether to reconcile with ADOR or continue independently—a decision that could determine their long-term survival.
More Than a Celebrity Dispute
This is not just a celebrity-management conflict. The NewJeans controversy reveals deep-rooted issues in the K-pop system, including legal structures, fan culture, and media framing.
Young artists must be protected through rational support and adult guidance. As the case continues, clear decisions and honest communication will be crucial.
